BMW Wins Sports Marketing Award
(Munich, Germany)- BMW won this years Sports Marketing Award in Munich with the BMW Sailing Cup Series on J/80s, one of the most coveted prizes in the sports business industry. It is quite an honor for BMW to be the winner of this award in Europe's biggest sports business conference- the Congress of ISPO SpoBiS held this year in Germany. BMW decided earlier this winter to continue the series with the International J/80 One-Design fleet. As a result, BMW will prepare their eight J/80s for the new season that starts in May with 14 events at different locations all over Germany in 2010.The project, known last year as "SAILING CUP 2009", by the Bavarian car maker BMW has now established itself as the world's largest amateur regatta series. According to the results of the online vote in Germany, it has BMW demonstrating that its marketing efforts with J/Boat's International J/80 Class in Germany is an ideal way to combine the positive images of the yachting experience with sales/CRM measures that measure impact on auto sales.
Manfred Bräunl, Marketing Manager for BMW of Germany: "We are delighted with the award. We are, with the BMW Sailing Cup, on a successful path and our commitment to yachting continues in the future. In the field of yachting, BMW can take the opportunity to demonstrate our technological competence and we can also share common values such as teamwork, innovation and high-tech to be experienced. Sailors and sailing enthusiasts are already looking forward to sailing the J/80s in the BMW Sailing Cup 2010."
The BMW Sailing Cup, which goes into its fifth season in 2010, has been an inspiration to the sailing community around the world. Promoted under the slogan "pleasure is sailing" it has attracted sailors from around the world, including teams from Germany, Hong Kong, Italy, Malta, Portugal and Spain. BMW has established with the BMW Sailing Cup Regatta series for a sport boaters. Every year more than 1,200 sailing enthusiasts are participating in the event. BMW has a long tradition in yachting and is a premium partner and presenter of major sailing events: Since 2002, BMW has been involved actively in international yachting and the America's Cup as a partner in the Team BMW ORACLE Racing.
For this year's qualifying regattas, the BMW Sailing Cup is handled by a combination of the local BMW dealer organization and a local sailing club.
TOUR CALENDAR 2010
May 1-2- Leipzig, Cospuden, Leipzig branch
May 8-9- Hamburg, Elbe, Office Hamburg
May 15-16- Northeim, Northeim Big Lake, Autohaus Leinetal
May 29-30- Munster, Lake Aa, Autohaus Hakvoort
For more BMW and J/80 Sailing Cup information.
